MOMA-Part 1

Not just a leader among art museums


Monitoring the Museum of Modern Art in New York has shown me that not only are they a leader in the museum industry but also a leader amongst organizations who optimally use social media.

If they were to contract me to monitor their social media presence, I would present the following report:

Social Monitoring Report

Background Information

Museum of Modern Art

New York City, NY

A leader not only in the world of modern art, but the museum industry as a whole, the museum currently holds more than 150,000 individual works of art. This excerpt is taken from the museum’s Mission Statement:

“Central to The Museum of Modern Art's mission is the encouragement of an ever-deeper understanding and enjoyment of modern and contemporary art by the diverse local, national, and international audiences that it serves.”

The museum launched a blog in November 2009, approachable through its landing page that will serve to drive repeat traffic to the site as well as engage its visitors in a new and exciting way.

Goals

Through social media monitoring, the client’s goal is to see how the blog is affecting the web traffic, specifically targeting the local users. The client would like to examine the following:

• Is the blog visible enough?

• Is it being utilized by the target audience (Art enthusiasts, both here and abroad)?

• Are the users enjoying it and giving feedback?