Wednesday, July 28, 2010

MOMA-Part 3

Aggregate Trends and Recommendations

Based on reading various blog posts, comments made on Facebook/Twitter, and overall usage of the social media sites dedicated to the museum:

Topics range from conversations about artworks within the museum collection to exhibit reviews, ending with articles that don’t specifically reference the museum but the museum culture (such as articles on famous artists or other museums)

Tone overall is very relaxed and focused with a positive energy. Some good examples of these comments are:

From the Inside/Out Blog

July 25, 2010, 4:00 p.m.

I enjoyed the article.
Very beautiful!

Posted by gizecraft

From Facebook Page

Jackie Johnson Burns- I still say good to MOMA, way to go. This is a great way to get people acquainted with any artists work! July 20 at 2:16pm

However, there was some backfire on one Facebook post where the authors did not seem to have the complete audience in mind when posting and received some backlash from their audience of art enthusiasts (pictured below)

Engagement/Feedback is good but could be better, particularly with the blog. Where the Facebook page is continually getting an average of 35-40 comments per post, the blog sometimes produces 0 comments. It does seem they are reaching their target audience which includes both an international and domestic audience as some posts are in other languages.

Recommendations based on Analysis

In order to increase traffic to the blog I think it would be helpful to cross reference their media sites within each platform. I would suggest considering posting links directly to the blog more often on the Facebook page and referencing it occasionally in Tweets. It also may be useful if you could post anonymously to articles rather than requiring visitors to share their email addresses. As we have learned, blogs are a tool to communicate and while I can see how the museum would like to have an email address to privately address any issues or comments, it would probably be best if they could address these in the format they were received, as a blog comment and perhaps then invite a private or formal conversation. What we have learned though, is the more transparency that is offered, the better, and I agree that this would apply across all types of organizations, whether government or nongovernment, for profit or nonprofit.


  1. Alex, I really enjoyed your topic and presentation on MOMA. I like how the museum handles how social media is presented on the website, and even jotted that down in my notes to share with colleagues. Great job!

  2. I see how trying to get e-mail adresses would be a problem. It seems like a lot of companies in these presentations have been unwilling to keep pace with the media they do put out there. Seeing some more cost/benefit analysis for positions created just to focus on these problems would be interesting.

  3. What a great choice for this project! I never knew that they store their art on their website, and that people can "collect" it. How cool! This happens to be one of my favorite museums, but I have never looked them up on Facebook or even seen their site. After your presentation I will be visiting (online) them more often!